Turning the post-cookie era into a competitive advantage

3. Mars 2020, 08:30 - 10:30

Precis Digital AS, Møllergata 12, 0179 Oslo

We're getting a lot of questions pertaining to the recent privacy regulations and trends (ITP, GDPR, CCPA and Ad blockers). It is clear that the future of digital marketing (analytics) entails access to a smaller volume of data, but is that all bad news for marketers?

The question we really should be asking ourselves is: "How can we drive 50% better results with 50% less data? And that will be the topic of this event. You could also look at it like the perfect excuse to have cookies for breakfast.

Speakers: measurement team from Precis Digital Oslo and Precis Digital London
Language: English

At this event you will 

  • LEARN about the relevant changes related to privacy
  • UNDERSTAND how they are impacting the way that we evaluate performance
  • ENABLE better decision-making and make the current paradigm shift in the industry to a competitive advantage for your company


Agenda

  • 8:30 - 9:00: Arrival, snacks & coffee
  • 9:00 - 10.00: "Turning the post-cookie era into a competitive advantage"
    • Data Privacy
    • Data Quality
    • Attribution
    • What actions can we take?
  • 10.00 - 10.30: Q&A with the Precis Measurement team


(We have limited capacity and expect a full room, so If you sign up, please show up - or cancel at your earliest possible convenience. Thank you!).

Who is this event for?
The event is for marketing professionals in mid- to large-sized organisations. Whether you are more of a hands-on practitioner or a budget owner more focused on strategy, the event will deliver inspiration as well as concrete suggestions for you take home and start implementing.